LibGuides: BUS 318: Marketing II: Social Media Resources

Social Media Best Practices

These websites provide information on best practices for using social media for marketing.

21 Social Media Best Practices to Follow in 2022
Provides comprehensive advice on how to conduct social media marketing, from Hootsuite. (Contains some minor marketing for their products.)
Social Media Marketing: The Ultimate Guide
A comprehensive guide to social media marketing, from HubSpot. Includes snapshots of the demographics for different social media platforms as well as links to platform-specific marketing advice. (Contains some marketing of their own products.)

Social Media Sites

Below are some of the most common social media platforms. Also visit tourism-related websites and click on their social media links to see what platforms they are using and how they are using them.

Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter
YouTube