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BUS 480: Capstone Experience

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Don't have a topic yet? This section has tips to help you choose a focus.

Tips for Picking a Research Focus

A good paper or project often comes from a topic that interests you. Try these suggestions:  

  • Think about topics that are discussed in your major. 
  • Look through the readings for this class or another one. Which do you find interesting?
  • Think about things you've seen on social media, the news or elsewhere. Can you turn that into a research topic?
  • Scan news sources for ideas (Google News or your favorite news sites)   
  • Talk to your professor, classmates, or a librarian  
  • Do some quick searches in Google to test out and refine any ideas you have.  

Once you've selected a specific industry or occupation, it can be helpful to start your research by asking yourself questions like:

  • What are people in this industry talking about right now? What are the hot ideas? 
  • What concerns do people in this industry have? What problem am I trying to solve?
  • Are there areas of improvement for this business or industry? What are they? 

Mind Mapping

Mind mapping is a technique to explore different angles on your topic. You can make your own mind map on paper or use a tool to create one.

Below is an example of what a mind-map might look like:

Mind map showing Business Publications as the main idea, with subcategories that include Theories and Concepts, Tools and Technologies, Distribution Types, Document Types, and Audience

If you want to use an online tool to help with mind mapping, here are some options. Many others are available if you search on the web: